Micheldever Tyre Services: Petlas Brand Launch

Client Case Study

Micheldever Tyre Services (MTS) was established in 1972, and is now the largest tyre wholesaler in the UK.

Why Awesomesauce?

MTS had secured exclusivity for a globally recognised tyre manufacturer and wanted to launch it into the UK market. They approached Awesomesauce with a clear brief: to design a brand creative that would effectively highlight the USPs of the brand and its range while presenting a fresh, captivating look that resonated with the UK end-user.

The Awesomesauce Team played a pivotal role in helping us redefine our brand materials for the UK launch of Petlas tyres.

Adding Some Sauce

With a strategic objective focused on allowing creative freedom, the Awesomesauce designers and copywriters worked to create artwork concepts and copy that captured the message of the Petlas brand, its heritage, and the unique aspects of its product range. The finished designs were able to create a brand identity that resonated with the UK end-user while also challenging the client’s current style.

The team also created a toolbox of creative and copy for social media, to ensure that the launch of Petlas had maximum reach through social channels.

Client Testimonial

Dawn Lingley-Webster, Trade Marketing Manager at Micheldever Tyre Services, said:

“The Awesomesauce Team played a pivotal role in helping us redefine our brand materials for the UK launch of Petlas tyres. We were seeking innovative ideas that challenged our existing approach, revamping our design and copy to create a launch campaign that catered for our customers.”