Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Canva poked fun at marketing fails in Waterloo, Vimto brought back a bold money-back offer, and Marmite celebrated Pride with Elton John.
Here’s what caught our eye this week…
Canva Took Over Waterloo With a Playful Marketing Mishap Campaign
Design platform Canva launched a larger-than-life out-of-home campaign at London’s Waterloo gallery, poking fun at digital marketing blunders in a bold and cheeky way.
Created by UK agency of record Stink Studios, the takeover turned all 14 billboards in the space into a real-world showcase of Canva’s design tools.
The activation kicked off a broader campaign designed to spotlight the brand’s workplace features with wit, exaggeration, and plenty of British humour.
Vimto Brought Back ‘Love the Taste’ With 36 Million Packs
Vimto relaunched its ‘Love the Taste’ campaign this summer, building on last year’s strong performance with a nationwide push.
Running from July to September, the campaign was fronted by 36 million promotional packs across Vimto’s squash, carbonates, juice drinks, flavoured water, and energy products.
Featuring the tagline “Love the Taste or your Money Back,” the activation used on-pack QR codes, a tactic that reportedly brought in an extra 400,000 customers the year before.
Marmite Marked the End of a Bold Partnership With Pride
Marmite unveiled its final limited-edition jar in collaboration with the Elton John AIDS Foundation, closing out a three-year partnership on a celebratory note.
The special jar, inspired by Elton John’s I’m Still Standing, honoured Pride Month. To accompany the release, Marmite teamed up with artist Ashton Attzs to launch a vibrant art installation in Eccleston Yards, Victoria, merging pop culture, purpose, and public art in signature Marmite style.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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