Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
To get the weekly marketing updates straight to your inbox, sign up for our newsletter here.
Vaseline tested viral skincare hacks, Ozzy Osbourne crushed DNA cans, and sunburn became a live billboard warning.
Here’s what caught our eye this week…
Vaseline Put Internet Beauty Hacks to the Test With ‘Vaseline Verified’
Vaseline launched a global campaign that dives headfirst into the wild world of internet beauty myths, and it’s getting serious attention.
Titled ‘Vaseline Verified’, the campaign takes crowd-sourced skincare tips and viral hacks from social media, puts them through scientific testing, and delivers a verdict: verified or debunked.
It’s a bold move that blends pop culture with credibility, reclaiming control of the conversation around one of beauty’s most iconic staples and appealing directly to the DIY generation.
Ozzy Osbourne’s DNA Just Launched Its Own Merch Drop
In one of the strangest brand crossovers we’ve seen, Liquid Death teamed up with rock legend Ozzy Osbourne to create a limited-edition run of iced tea cans infused with his actual DNA.
The stunt, titled ‘Infinitely Recyclable Ozzy’, includes 10 cans that Ozzy drank and crushed himself, leaving behind traces of his saliva and signature.
Equal parts bizarre and brilliant, the campaign plays on rock mythology and collectable culture in a way only Liquid Death could pull off.
British Skin Foundation Made the Sunburn Visible With Burnable Billboards
The British Skin Foundation turned rising UV levels into a real-time spectacle with its striking Burnable Billboard campaign.
Created by Wonderhood Studios, the campaign ran in high-footfall areas like London, Manchester, and Southampton, displaying healthy skin that visibly blisters as local UV levels increase, powered by Ocean Outdoor’s live data.
The aim? Confront public apathy about sun protection, after new stats revealed 38% of Brits had already been sunburnt this spring, and many skipped sunscreen out of laziness or a desire to tan.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
Want all the latest campaigns and creative insights delivered straight to your inbox? Sign up for our marketing newsletter below.
SIGN UP