Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Nike celebrated fearless football, M&S caused chaos with a strawberry sandwich, and Dash Water brought bold humour to the wellness world.
Here’s what caught our eye this week…
Nike Champions Attacking Play with ‘Scary Good’ Campaign
Nike Football’s latest campaign, ‘Scary Good’, celebrates the raw brilliance of attacking football, with a star-studded cast to match.
Featuring the likes of Kylian Mbappé, Sam Kerr, Erling Haaland, Alexia Putellas, and Vini Jr., the spot positions Nike as the creative force driving the game forward.
It’s fast and fearless, a sharp reminder that performance and personality are what keep fans coming back.
M&S Went Viral With a Strawberry Sandwich, and It Was Genius
Strawberries. Clotted cream. Jam. Two slices of white bread. That’s it.
The internet lost it, but M&S knew exactly what they were doing.
This limited-edition sandwich sparked a wave of memes and media coverage, showing how a simple, low-cost product can create huge cultural buzz. It’s not about mass appeal. It’s about making noise, driving footfall, and keeping the brand top of mind.
Classic retail theatre, done right.
Dash Water’s First TV Ad Blends Wellness With Chaos
Dash Water made its TV debut with ‘The Drink That Has It All’ and it’s anything but safe.
The ad follows a woman in a seven-person polycule, merging modern relationship chaos with the brand’s lighthearted take on health and hydration.
Instead of preaching clean living, Dash embraces real life with all its mess and humour, a clever way to connect with a DIY generation fed up with restriction.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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