Awesomesauce | Blog | New Client | Marketing Campaign | CRM

Welcome to Nisbets, Our Latest Client!

We’re excited to welcome Nisbets UK and Ireland as our newest client!

Nisbets approached us at the end of last year, when they were looking to launch a new national campaign to speak to existing customers and prospects, demonstrating the steps the business has taken to improve their product range, pricing and service.

We presented a number of strategic approaches and campaign ideas to the Nisbets marketing team, who chose to proceed with our ‘We’ve Listened’ theme. The ‘We’ve Listened’ campaign was developed in response to a tough 2024 for Nisbets, and focuses on turning this around by showing that they have taken on board what their customers want and taken action to make improvements and meet customer needs.

Focused on the key pillars of product, price and service, the first part of the campaign launched in February in the form of an email from Frankie Adams, Managing Director for Nisbets UK & Ireland. The next phase consists of three further emails, each focusing on one of the key pillars. For more information about our ‘We’ve Listened’ campaign with Nisbets, check out our detailed case study.

Watch this space for more details of a follow-up campaign coming later this year!

The Awesomesauce team quickly grasped our business and what we needed to achieve with this campaign. From idea generation to campaign creation, they collaborated with us to deliver outstanding design and copywriting services to support our objectives.

Our co-founder and Account & Strategy Director James said: “We’ve kept this to ourselves long enough and are incredibly excited to now announce that we’re working with Nisbets. They’re a forward-thinking business and are putting the customer at the heart of what they do. It’s been really rewarding to work on the creation of this CRM campaign to drive their business forward.”

Mark Conron, Group Head of Customer Communications at Nisbets, said: “The Awesomesauce team quickly grasped our business and what we needed to achieve with this campaign. From idea generation to campaign creation, they collaborated with us to deliver outstanding design and copywriting services to support our objectives.”

Nisbets is a leading multi-national provider of catering equipment and consumables to the professional hospitality sector, with an online shop and over 20 physical stores across the UK and Ireland. You can find out more on their website: https://www.nisbets.co.uk.

For more information about our work and other clients, visit: https://awesomesaucemarketing.co.uk/our-work.

If you’re interested in working with us, please drop us an email on hello@awesomesaucemarketing.co.uk and we’ll be in touch.