Nisbets: CRM Campaign

Adding Some Sauce

We kickstarted this project with a collaborative meeting with the Nisbets team to understand their objectives and the key messages they needed to get across as part of the campaign. We then developed six campaign concepts with varying strategic approaches for consideration.

The Nisbets team selected the campaign theme ‘We’ve Listened’ which focuses on the fact that Nisbets has taken on board what their customers want and taken action to make improvements and meet customer needs.

The ‘We’ve Listened’ campaign was further developed focusing on the key pillars of product, price and service, and several designs were created to underline the campaign messaging with bold creative. It was supported by a tactical execution plan across digital and print media, including email, website and social media, as well as direct mail and catalogue content. The internal comms strategy was developed simultaneously, including a presentation, intranet comms and an email footer, to maximise employee engagement and buy in.

After the client had selected a preferred design and signed off the campaign strategy, our team provided copywriting services for the internals comms and customer emails which launched the campaign, ensuring the tone of voice was on brand, customer friendly and conveyed the desired messaging.

Watch this space for more details of a follow-up campaign coming soon.

Awesome Results from CRM

The Awesomesauce team delivered the full campaign from ideation to strategy, messaging, design and copywriting, underlining Nisbets’ position as an industry leader and adopting a customer-first approach.

The campaign launched with an email from Frankie Adams, Managing Director for Nisbets UK & Ireland, demonstrating the company’s commitment to customer satisfaction and putting the customer at the heart of everything they do. To maximise the use of Nisbets’ comprehensive first-party data, the next phase of the campaign consisted of three further emails, each focusing on one of the key pillars.

Our campaign concept ensured that customers felt listened to and that they understood the business had taken steps to improve their product offering, price and service. The design had a look and feel that was consistent with Nisbets’ brand identity and emphasised the key pillars of product, price and service.

Client Testimonial

“The Awesomesauce team quickly grasped our business and what we needed to achieve with this campaign. From idea generation to campaign creation, they collaborated with us to deliver outstanding design and copywriting services to support our objectives.”

“Their agile and proactive approach meant that they were able to create the campaign from start to finish and meet our tight timescales.”

Mark Conron, Group Head of Customer Communications at Nisbets.