Petcover: Customer Communications

Creation of print assets for advocacy programme

The Brand

Petcover is a rapidly growing pet insurance company which operates in Europe, Australia and New Zealand. They have provided pet insurance for over 40 years and aim to differentiate themselves with their exceptional customer service. Petcover approached us looking for an agency to create a suite of printed materials for breeders and owners, and an appropriate look and feel for their Breeder Club.

Why Awesomesauce?

Looking to expand their Breeder Club and drive growth across their existing territories, Petcover needed additional resources to support their internal marketing team.

Having worked with members of the Awesomesauce team before through his work for another company, Petcover’s Global Marketing Director was confident in our capabilities and expertise. He needed a team who could offer a range of services including design and copywriting, and who could deliver assets within tight deadlines.

“Awesomesauce quickly understood the vision for our project and ran with it, from creating a look and feel for the programme to designing assets and copywriting.

Adding Some Sauce

After an initial briefing with the Petcover team, we kicked off with a face-to-face workshop at our Coventry office to come up with ideas and benchmark against competitor activity.

We developed several ideas for the look and feel which were mocked up and presented to the client. Once we had approval on the preferred look and feel, we designed a range of assets, both breeder-facing and owner-facing, from emails to print ads, vouchers and a welcome pack. The chosen theme complemented Petcover’s existing branding, featured distinctive contrasting elements to highlight key features, and had a warmth to appeal to and reassure new pet owners concerned about their pet’s wellbeing.

The assets created were designed to promote Petcover’s Breeder Club and demonstrate the benefits of Petcover’s insurance through timely comms at relevant customer touchpoints, from attracting new breeders to the programme through print ads, to a welcome pack for breeders, and information and discount vouchers for new owners.

We took ownership of asset development, managing client expectations and adapting to changing demands as the project developed, creating a strong suite of assets to support the growth of the Breeder Club.

Awesome Results from Customer Communications

We designed a full suite of assets to support Petcover’s Breeder Club, creating a look and feel which complemented Petcover’s existing brand and adhered to their strict brand guidelines. Working to a tight timing plan we delivered design and copywriting services to ensure a cohesive suite of assets designed to simplify the pet insurance process for breeders and new owners.

The final assets differentiated Petcover from their competitors through a unique look and feel, highlighted Petcover’s exceptional customer service and ensured an improved customer experience for the breeder network.

Engaging

and warm copy to reassure owners

Distinctive

look and feel to relaunch programme

Enhanced

customer experience and simplified process

Client Testimonial

“Awesomesauce quickly understood the vision for our project and ran with it, from creating a look and feel for the initiative to designing assets and copywriting. They turned things around under extremely tight timescales and were very flexible to the changing of the project.”

Tom Vaughan, Global Marketing Director at Petcover.

Let’s Talk

Awesomesauce Marketing Ltd.
Alexandra House, Church Passage
Banbury, Oxon, OX16 5JZ

Tel: 01295 983037
Email: hello@awesomesaucemarketing.co.uk