Sarcoma UK: Campaign

Client Case Study

Sarcoma UK is a charity that supports those affected by sarcoma, a rare type of cancer. To mark Sarcoma Awareness Month 2023, Sarcoma UK tasked us with creating a campaign to raise awareness of of Sarcoma.

Why Awesomesauce

Having worked closely with Sarcoma UK on several projects previously and with a strong personal connection to the charity, we have gained a thorough understanding of their business and vision for the campaign. And with our integrated expertise in campaign strategy, idea generation and delivery along with website design, development, and copywriting it provided the mix they needed. Their brief was simple, to raise awareness with a key metric of web traffic.

Adding Some Sauce

Wanting to try something different and add some humour to the event, we created the ‘Does Size Matter’ campaign. These ads were strategically positioned in 7 service station toilets nationally throughout July with an estimated footfall of just over 1.8m for the period. These ads were designed to raise awareness of sarcoma by bringing humour to the concept of tumour size. The campaign also focused on the stories of four sarcoma patients: Geeta, Ellie, Kay, and Maddie. Each story covered aspects of diagnosis, treatment, and outcome to spread knowledge of sarcoma and offer comfort to others.

As part of the campaign, the Awesomesauce web development team and copywriters created a dedicated landing page which incorporated all aspects of the event from the four stories to the national ad campaign as well as PR coverage for the month. High profile celebrity ambassador, Jake Quickenden, who sadly lost his brother to sarcoma also supported the campaign, appearing on ITV’s Lorraine and London Live.

We highly recommend Awesomesauce Marketing for any digital marketing project.

Awesome Results from PR, Social & Digital

Sarcoma UK’s Awareness Month PR campaign achieved widespread coverage across all media channels, including ITV’s Lorraine (489,000 viewers) and its Instagram account (386,000 followers), London Live, Independent newspaper, Daily Star (160,086 circulation), Irish News (23,672 circulation), Express, MSN, Southern Daily Echo (7,726 circulation), Southern Daily Echo online (3,403,942 unique website visits per month), Asian Voice Online (21,311 unique website visits per month), and Asian Voice newspaper (25,000 circulation). Anticipated future coverage (at the time of writing) includes Pick Me Up! and Daily interviews. The campaign achieved exposure in a number of publications and effectively raised awareness about sarcoma and its impact.

We also created copy and artwork for social activity across all the main social platforms which explored a different story each week along with educational pieces and news content to maximise reach.

For Twitter, the social campaign achieved strong results compared to June with more than 1.9m Twitter impressions (+3.2k%) engagement of 3.5% and 472 new followers (+5.8k%).

Across other social platforms (Facebook, Instagram and LinkedIn) results were also strong with activity achieving 470k impressions (+111.9%), engagement of 3.5% and 487 new followers (+2.2%).

Overall, the ‘Does Size Matter’ campaign achieved a reach of almost 5m making it a huge success with great feedback from the public.

Client Testimonial

“Working with Awesomesauce Marketing on the creation of our digital memory wall was an absolute pleasure. Their team was professional, responsive, and truly understood our vision for this project. The end result was a beautiful and meaningful feature that has touched the hearts of so many people who have experienced loss due to any form of cancer. We highly recommend Awesomesauce Marketing for any digital marketing project.” – Enda Guinan, Digital Communications Manager at Sarcoma UK.