Micheldever: Summer Campaign

Client Case Study

Micheldever was established in 1972, and the Micheldever Group is now the largest tyre wholesaler in the UK.

Why Awesomesauce?

Micheldever approached Awesomesauce as they required a quick turnaround on their summer email campaign. The CRM campaign involved a digital scratch card activation managed by an external supplier. Due to our breadth of expertise, Micheldever contacted the Awesomesauce team to deploy the summer email campaign without the need to involve multiple internal stakeholders.

James and the Awesomesauce team provided a professional and efficient service, which was always meticulously planned and executed.

Adding Some Sauce

Awesomesauce managed the CRM campaign from start to finish: designing, building, writing copy for and deploying the email; liaising with the third party provider of the digital scratch card game; manipulating and managing customer data and providing post event analysis.

The six-week event included 11 campaigns with opportunities to win each week. There were over 1,400 entries over each week and 14,000 entries across the entire campaign.

The email campaign reached an audience of over 400 distributors, with an average open rate of 72.4%.

Client Testimonial

Sally Fyffe, Head of Wholesale at Micheldever, said, “We were looking to run a 6-week summer campaign to drive sales growth within our existing customer database in a flat market. We wanted an agency who could manage and bring expertise to the entire event.

“James and the Awesomesauce team provided a professional and efficient service, which was always meticulously planned and executed. They co-ordinated the entire event from copywriting and email design to data management and implementation. Any challenges were flagged and resolved immediately, agreed budget and deadlines were kept to and the event was a great success!”