Permobil: Print Marketing

Engaging sales tools to empower clinicians

The Brand

Permobil is a global business in the advanced rehab technology sector, offering products including power wheelchairs, manual wheelchairs and seating solutions.

As market leaders, Permobil pride themselves on improving the daily lives of people with disabilities, and on the depth of their expertise. The team were looking for a solution which would showcase their ‘Selling with Science’ approach, demonstrating to clinicians how their products benefit the end customer.

Why Awesomesauce?

As a long-term client, Permobil knew that we had the skills to deliver what they needed, as well as the knowledge of their business and products so we could provide an effective solution.

We have worked with Permobil EMEA for several years – they first approached us as they required an integrated marketing agency which could provide a range of services from digital marketing to graphic design and print. As a full-service marketing agency based in Coventry we offer the services Permobil needed at a location which is easily accessible to Permobil’s UK and international offices. We’ve worked with the business on key projects from campaign creation to the development of an online product selector for their website.

The Awesomesauce team are clearly very passionate about what they do!

Adding Some Sauce

How could we highlight the key differences between Permobil and their competitors? We focused on how the end consumer benefits from Permobil’s knowledge and product features. A crucial factor was demonstrating the company’s depth of expertise in order to engage clinicians using Permobil’s ‘Selling with Science’ approach.

We presented several options to the client who chose to proceed with a set of boxed cards which could be used as a ‘leave behind’ item and provided a premium, tactile solution to support existing digital assets.

Our copywriters focused on the ‘Selling with Science’ approach by repurposing information from a Permobil white paper and presenting it in easy-to-understand language which focused on how Permobil products address user needs.

The product was designed to be easily digested by clinicians, to provide relevant information at a glance, and was supported by a folding ‘leave behind’ and HubSpot landing pages to ensure consistency across platforms. We took ownership of the process from start to finish, arranging production of the cards to meet tight deadlines and enabling the client to present the solution at their annual conference.

Awesome Results from Print Marketing

The solution we delivered achieved the client’s objectives, providing a sales tool aimed at clinicians and occupational therapists to help them to better address the needs of the end consumer. The product demonstrated Permobil’s expertise and embraced their existing ‘Selling with Science’ strategy in a convenient, easily transported way.

It was delivered within tight timescales for the business’s annual sales conference, where it was presented and met with positive feedback from key stakeholders.

Due to the project’s success and positive feedback received, we are now working with the client to roll out the same approach for products across their manual wheelchair range.

Client Testimonial

“Awesomesauce always bring so much knowledge and experience to the table. For this project, they tackled the problem we presented them with and came up with several proposals. The card solution met the brief and our objectives, as well as really resonating with our sales team and the clinicians they work with, enabling them to better advise the end user.

“I couldn’t ask for more from a marketing agency. The Awesomesauce team are clearly very passionate about what they do!”

Alison Brown, Marketing Director EMEA, Permobil.

Let’s Talk

Awesomesauce Marketing Ltd.
Alexandra House, Church Passage
Banbury, Oxon, OX16 5JZ

Tel: 01295 983037
Email: hello@awesomesaucemarketing.co.uk