IPI Global: Social Media

Adding Some Sauce

We began by setting up a meeting with the IPI Global team to understand their objectives, resources and existing social media activity. We then conducted a comprehensive audit of IPI’s existing social media channels (LinkedIn and X) to understand what was working well and what improvements were needed.

Off the back of this research, we created a new social media strategy and content calendar for IPI and advised them to remove their presence from X and focus their resources on LinkedIn which was seeing better engagement and was where their target audience were active.

Our new strategy focused on reinforcing IPI Global’s positioning as experts in the industry and demonstrating how their team’s knowledge and suppliers’ high-quality products come together to make them the ultimate authority on safe liquid handling and mixing.

Through engaging content and demonstrating IPI’s key values through their commitment to worker safety and protecting the environment by embracing the circular economy we have focused on improving their visibility and engagement on LinkedIn and growing their audience within the industry.

We have managed IPI’s social media presence since 2021 and continue to lead their social media strategy, planning, execution and community management.

Awesome Results from Social Media

We took ownership of IPI Global’s social channels to relieve pressure on their small team.

Since we began running the account we have seen significant growth in terms of followers, impressions and engagement, while our removal of the business from X (Twitter) has enabled us to work more efficiently and focus more effectively on LinkedIn which has generated more benefits to the business.

Our long-standing ownership of the channel has ensured consistent representation of their brand across social media and underlined the positioning of IPI Global and their employees as industry experts.

Engagement with IPI’s clients and suppliers such as Julius Hoesch and OQEMA has enabled us to benefit both parties through cross posting of mutually relevant content.

Feedback from a long-standing existing customer has demonstrated that our educational LinkedIn content has helped them solve issues they were having with a highly toxic chemical which can be managed safely using IPI Global products.

Client Testimonial

“The most outstanding team for social media content ideas and execution. They have taken full ownership of our social content, from generating ideas and implementing best practice to writing posts and creating graphics.

I wouldn’t hesitate to recommend James, Ash and the Awesomesauce team for social media marketing. They quickly developed a strong understanding of our technical products and how to convey the benefits to prospects and have grown our following within our target audience.”

Isabelle Lockwood, Operations & Finance Manager, IPI Global.