Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Cadbury celebrated its iconic flavour with a stripped-back global campaign, SMUG Dairy took its ‘no compromises’ message to the streets and Taco Bell offered fashion resellers a taco-themed packaging twist.
Here’s what caught our eye this week…
Cadbury Celebrated Its Iconic Taste with a Stripped-Back Campaign
Cadbury marked the distinctive taste of its Dairy Milk chocolate with a new global campaign focused on its “iconic” flavour.
Created with long-time agency partner VCCP, the campaign, titled ‘It could only be… Cadbury Dairy Milk placed the brand’s signature purple at the heart of the creative.
A simple 15-second spot featured a single chunk of Dairy Milk melting in slow motion, a minimal but powerful nod to the brand’s heritage.
SMUG Dairy Took to the Streets with No-Compromise Messaging
Hybrid dairy brand SMUG Dairy brought its bold ‘no compromises’ message to life with an out-of-home campaign across London and Brighton.
Developed alongside creative agency BMB and backed by a six-figure investment, the campaign delivered “hyper-contextual” placements aimed at driving brand awareness, trial, and category growth.
With the line “SMUG as…”, the campaign connected with consumers who love dairy but want to cut down on saturated fat and environmental impact, without giving up on flavour.
Taco Bell Gave Fashion Resellers a Cheesy Packaging Upgrade
Taco Bell UK rolled out a one-day, taco-themed solution for fashion fans selling second-hand clothes.
Teaming up with London agency The Or, the brand launched a cheeky social campaign inspired by the creative ways people package resold items, from cereal boxes to bin bags.
For one day only, the Baker Street branch hosted an in-store DIY postage station, giving resellers the chance to wrap up their sales with a side of Taco Bell style.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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