Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Coca-Cola brought back its iconic ‘Share a Coke’ campaign but with a more personal twist, featuring even more names and a digital hub for customisation. Brands across every industry went all out for April Fools’ Day, using humour, fake products and clever storytelling to win attention (and admiration). Corona welcomed British Summer Time with a bold out-of-home campaign, celebrating its signature lime ritual and sunshine-soaked vibes.
Here’s what caught our eye this week…
Coca-Cola Relaunched Its Iconic ‘Share a Coke’ Campaign
Coca-Cola brought back its much-loved ‘Share a Coke’ campaign, but this time with an even more personal twist.
The update featured an expanded selection of names on cans and bottles, making it easier than ever to find one for someone special. For those who couldn’t spot their name in-store, scanning a QR code led to a new digital hub where they could customise their own.
It was a modern refresh of a classic concept, thoughtful, shareable, and deeply nostalgic.
Brands Went All In for April Fools’ Day
Brands didn’t hold back this year, April Fools’ Day 2025 saw everything from fake product launches to wild rebrands, and some stunts were so convincing, that people wanted to buy them.
The brands that stood out weren’t just funny, they were clever.
They knew how to tap into their audience’s imagination, play with expectation and spark conversation.
Corona Celebrated British Summer Time with a Lime-Inspired Campaign
Beer brand Corona marked the start of British Summer Time with a bold out-of-home campaign inspired by its most iconic ritual, the wedge of lime.
The campaign championed simple, refreshing moments and positioned Corona as the drink of choice for sun-soaked afternoons and easygoing summer evenings.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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