Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
Asda is putting the spotlight on its budget-friendly ‘Rollback’ initiative with a lively new campaign featuring TV fitness personality Joe Wicks at the iconic Dreamland amusement park in Margate.
Belgian beer brand Stella Artois brought star power to the Super Bowl, enlisting David Beckham and Matt Damon for a blockbuster ad where the unlikely pair uncover a surprising family secret.
Aldi is leaning into the Valentine’s Day hype this year, rolling out a playful series of social media posts that show just how seriously they’re taking the season of love.
Here’s what caught our eye…
Stella Brought Star Power to the Super Bowl
David Beckham and Matt Damon. Two global icons, one unexpected ad.
Stella Artois’ Super Bowl campaign was a masterclass in branding and storytelling, positioning its product as more than just a beer but a lifestyle choice.
It was cinematic, intriguing, and had just the right amount of nostalgia and humour.
Stella Artois nailed it.
Aldi’s Valentine’s Banter Took Over Social Media
Aldi doesn’t just sell groceries – it sells a brand experience. With its latest Valentine’s stunt, it proved why it’s one of the best at engaging audiences.
Instead of a predictable promo, Aldi crafted a story that played out in real-time, tagging other brands like Specsavers, Primark, and Domino’s to ask who wanted to be their Valentine. What followed?
A viral moment rooted in brand identity and clever social media strategy.
Asda Rolls Back the Clock with Joe Wicks
What do you get when you combine budget-friendly pricing, an amusement park, and a fitness guru?
Asda’s latest ‘Rollback’ campaign, featuring Joe Wicks at Dreamland in Margate.
The campaign plays on nostalgia, movement and value, bringing high energy to one of its biggest pricing initiatives. Instead of just telling people about the deals, Asda created a campaign full of life and movement, making it memorable, engaging, and totally shareable.
Smart, simple, effective.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!