Did You See That?
Catch up on last week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
Bensons for Beds started the year with their ‘Yawnhub’ campaign, celebrating the humble yawn as a source of “feel-good” hormones and promoting relaxation after the festive rush. West Ham United teamed up with Intuit QuickBooks, enlisting stars Mohamed Kudus and Michail Antonio to highlight the resilience and vibrancy of the East End’s business community. Aldi brought smiles with their mood-boosting omnichannel campaign, showing how great food can lift spirits and strengthen its reputation as a staple in UK kitchens.
Here’s what caught our eye…
Bensons for Beds Helps Brits Unwind with ‘Yawnhub’
Furniture brand Bensons for Beds started the new year with a soothing message, unveiling its ‘Yawnhub’ campaign. Designed to help Brits relax this January, the campaign celebrated the humble yawn, highlighting its surprising ability to release “feel-good” hormones like serotonin and dopamine.
With its focus on well-being and relaxation, Bensons for Beds cleverly tapped into the need for comfort and calm after a hectic festive season, positioning itself as the go-to brand for better sleep and a refreshed start to 2025.
West Ham United and QuickBooks Spotlight East End Businesses
West Ham United scored big with their latest campaign in partnership with Intuit QuickBooks, shining a light on the vibrant business community in London’s East End.
Starring Mohamed Kudus and Michail Antonio, the campaign celebrated local entrepreneurs, blending the club’s iconic identity with stories of hard work and ambition. By pairing Premier League star power with relatable small-business narratives, QuickBooks and West Ham United delivered a winning collaboration that championed the spirit of the East End.
Aldi’s Mood-Boosting Omnichannel Campaign
Aldi served up smiles with a heartwarming new campaign showcasing how great food can improve people’s moods. Through TV, social media, and in-store promotions, the supermarket chain highlighted its quality credentials, showing that good food isn’t just about nutrition – it’s about making people feel good too.
With a cheerful, relatable tone and a focus on affordability and quality, Aldi’s omnichannel effort struck a chord, reminding shoppers why it’s a staple in kitchens across the UK.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!