Did You See That?
Catch up on last week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
Cadbury celebrated the power of small yet meaningful gestures with a heartwarming campaign focused on everyday kindness. Kellogg’s unveiled the latest evolution of its ‘See You in the Morning’ platform, embracing a refreshed approach to engaging consumers with a vibrant and energetic morning message. Plenish took a bold step in promoting health-conscious choices, using its ‘Give it a Shot’ campaign to encourage consumers to prioritise their well-being and integrate better nutrition into their daily routines.
Here’s what caught our eye…

Cadbury Champions Everyday Kindness
Cadbury shone a spotlight on small yet meaningful gestures with its latest campaign celebrating everyday acts of kindness. The campaign introduced limited edition Dairy Milk bars, designed to recognise the thoughtful moments that often go unnoticed.
By embracing generosity as a core brand value, Cadbury reinforced its message of sharing and connection, tapping into the emotional power of simple acts that bring people together.

Kellogg’s Brings Mornings to Life with New Campaign
Kellogg’s took the next step in its ‘See You in the Morning’ brand platform, rolling out an engaging OOH campaign across Europe.
The cereal giant brought its well-loved mascot, Cornelius the Rooster, into the spotlight, reinforcing the brand’s connection to breakfast routines and energising consumers with a bright and cheerful morning message.

Plenish Encourages Wellness with ‘Give it a Shot’
Health shot brand Plenish urged consumers to invest in their wellbeing with its latest campaign, ‘Give it a Shot.’
Highlighting the health and lifestyle benefits of its range, Plenish positioned itself as a key player in the wellness space, appealing to those looking to make small but meaningful choices for a healthier lifestyle.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!