Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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SIGN UPMcDonald’s invited fans to ‘order like Stormzy’ with a new campaign featuring a Stormzy-approved meal, creating a fun and personal way for fans to connect with the brand.
KFC turned up the heat with a hypnotic ad series for the Zinger Double Down burger, using mesmerising visuals and rhythmic voiceovers to tap into the power of suggestion.
Plant-based supplement brand Dr Vegan made gut health the centre of attention, tackling what it calls the UK’s “gut healthcare crisis” in its latest marketing push.
Here’s what caught our eye this week…

McDonald’s Invites Fans to ‘Order Like Stormzy’
What’s better than a Big Mac? A Stormzy-approved Big Mac.
McDonald’s latest campaign gave fans the chance to order the exact meal Stormzy gets, turning a simple product promotion into a personal, interactive brand moment.
By leaning into cultural relevance and fan engagement, McDonald’s made a meal feel like an experience – one that drove conversation and social buzz.

KFC’s Hypnotic New Ad Series for the Zinger Double Down
Ever felt like a burger was calling your name?
KFC’s latest campaign for the ‘Zinger Double Down’ played with the power of suggestion – literally. With hypnotic visuals, rhythmic voiceovers, and an almost trance-like effect, the ad tapped into psychology-driven marketing to spark cravings before people even tasted the product.
It was bold, a little weird – and it worked.

Dr Vegan Made Gut Health Impossible to Ignore
Gut health wasn’t just a wellness trend last week – it was positioned as a national healthcare crisis in Dr Vegan’s latest campaign.
The plant-based supplement brand built its marketing around data-driven storytelling and market positioning, presenting digestive health as a problem in need of urgent attention. By framing their product as a solution to a widespread issue, Dr Vegan didn’t just market a supplement – they owned the conversation.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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