Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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SkinnyPop unveiled a fresh new look with Jennifer Aniston at the forefront, embracing a more playful, vibrant identity and using comedy to introduce its lighter rebrand. Tequila Rose gave Sabrina Carpenter fans the ultimate glow-up with its ‘Break in Case of Glam-emergency’ pop-up in London, offering blowouts, fragrance top-ups, and exclusive beauty gifts. Meanwhile, Magnum made its signature ‘chocolate crack’ an immersive experience by integrating audio into its latest OOH campaign in London, turning the iconic bite into something consumers could hear, feel, and crave.
Here’s what caught our eye this week…
SkinnyPop Unveiled a Fresh Look with Jennifer Aniston
SkinnyPop shook things up with a fresh new look and a playful ad campaign featuring none other than Jennifer Aniston.
The brand, known for its guilt-free, better-for-you popcorn, embraced a lighter, more vibrant identity – and what better way to introduce it than with a touch of comedy? The campaign leaned into playfulness and personality, marking a shift towards a more fun and engaging brand image.
Tequila Rose Turned Sabrina Carpenter Fans ‘Front-Row Ready’
Tequila Rose gave Sabrina Carpenter fans the ultimate glow-up with its latest pop-up experience, transforming “frazzled” into front-row ready.
Bringing the ‘Break in Case of Glam-ergency’ concept to life, the brand set up glow-up stations at St Martin-in-the-Fields and Waterloo Station, London, offering fans the chance to refresh their look on the go.
Launched by TV personality Olivia Attwood, the pop-up treated visitors to quick blowouts, fragrance top-ups, and exclusive branded makeup brushes – blending beauty, convenience, and a touch of Tequila Rose glam.
Magnum Made Its ‘Chocolate Crack’ an Immersive Experience
Magnum brought its signature ‘chocolate crack’ to life in a whole new way with an innovative audio-integrated out-of-home campaign in London.
In a creative collaboration with Mindshare, GroupM OOH, Global, Ocean Outdoor, and DOOH, the campaign tapped into sound and sensation, delivering a truly immersive brand experience – turning a single bite into something you can hear, feel, and crave.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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