Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Darts Luke Littler starred in new Specsavers campaign…
Premier Foods-owned Bisto Gravy launched a pop-up restaurant experience in London for the Wallace and Gromit film ‘Vengeance Most Fowl’.
Sky Sports celebrated the start of the new Formula 1 championship with a social-led campaign that aimed to tap into the motorsport’s growing Gen Z fanbase.
Here’s what caught our eye this week…
Darts Luke Littler Shined in Specsavers Campaign
Specsavers turned to rising darts star Luke Littler to bring fresh energy to its latest ad campaign.
The campaign cleverly combined sports appeal with the brand’s iconic humour, creating memorable moments that resonated with fans and reinforced brand visibility.
Littler’s involvement helped the brand connect with a broader audience.
Bisto Gravy Brought Wallace and Gromit to Life In a Creative Twist
Premier Foods-owned Bisto Gravy launched a pop-up restaurant experience in London to celebrate the upcoming Wallace and Gromit film ‘Vengeance Most Fowl.’
The experience offered fans an immersive dining adventure, blending nostalgia with modern experiential marketing.
It created a buzz that extended beyond traditional advertising.
Sky Sports Tapped into Gen Z’s Need for Speed
Sky Sports marked the start of the new Formula 1 season with a bold social-led campaign developed by Sky Creative.
The campaign showcased the exclusive access fans could gain through the Sky Sports F1 channel and mobile app, highlighting behind-the-scenes content with stars like Lewis Hamilton, Lando Norris, Charles Leclerc, George Russell, and Yuki Tsunoda.
This strategic shift in 2025 aimed to deepen engagement with the motorsport’s expanding Gen Z audience.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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