Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Born Irish Whiskey put a strategic marketing plan in place to elevate brand engagement for St. Patrick’s Day, rolling out a social-first campaign starring local comedians. Meanwhile, a TikTok trend convinced some Americans that Brits must pause their day at 4 PM for tea, proving how social media storytelling can spread viral myths. JBL also executed a strategic content marketing plan with the launch of the Flip 7 and Charge 6 speakers, leveraging social media engagement and SEO-driven content to highlight AI Sound Boost, an interchangeable finger loop, and a carabiner hook for easy portability.
Here’s what caught our eye this week…
Born Irish Whiskey Turned St. Paddy’s into the ‘Most Wonderful Time of the Year’
Born Irish Whiskey crafted a carefully planned brand campaign, leveraging social media marketing and content strategy to drive engagement and shareability.
The campaign, running throughout March, cleverly reimagined the holiday as the true “most wonderful time of the year,” playfully mimicking Christmas traditions.
By blending SEO-driven content marketing and public relations, the brand boosted visibility, positioning itself as a cultural authority for St. Patrick’s Day celebrations.
TikTok’s ‘Tea Time Alarm’ Trend Fooled Americans into Thinking Brits Stop for Tea at 4 PM
A social-first marketing strategy took centre stage as a viral TikTok trend had Americans convinced that every day at 4 PM, Brits stopped everything for tea.
UK creators leaned into storytelling, posting content that played into the cultural narrative and kept the joke alive.
This trend highlighted the power of social media in shaping public perception and influencing brand storytelling, proving how a well-timed campaign can capture attention and drive viral conversations.
JBL Launched with a Social-First Campaign
JBL’s latest campaign put a social-first approach at the forefront, delivering fun and engaging short videos.
Each video showcased the speakers’ standout features, from the AI Sound Boost, which enhances bass without distortion, to the carabiner hook and interchangeable finger loop, designed for easy portability.
With an emphasis on lifestyle-driven storytelling, JBL successfully connected with its audience, proving that creative, product-focused content can drive engagement and brand loyalty.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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