Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Walkers brought back Worcester Sauce crisps – but only in one store. Fans queued at Charlie’s Convenience Store in Worcester for the limited-edition return.
PrettyLittleThing rebranded with a new luxury-inspired look. The bubblegum pink is gone, replaced by a monochrome aesthetic under the ‘A Legacy in Progress’ campaign.
Tesco flipped its Pancake Day posters upside down. A simple but effective move from BBH London that turned a seasonal moment into a standout campaign.
Here’s what caught our eye this week…
Walkers Brought Back Worcester Sauce Crisps – But Only in One Location
Walkers re-released its Worcester Sauce-flavoured crisps, but with a twist – they were only available at Charlie’s Convenience Store, 59 Barbourne Road, Worcester.
Fans queued from early morning on Tuesday, March 4, eager to get their hands on the nostalgic flavour. The campaign tapped into exclusivity marketing, creating hype by making the crisps available in just one store.
PrettyLittleThing Ditched the Pink and Went ‘Luxury’
PrettyLittleThing unveiled a major rebrand, swapping its bubblegum pink aesthetic and unicorn logo for a monochrome, heritage-inspired look.
The shift, led by returning CEO Umar Kamani, was a response to changing customer expectations.
The brand’s ‘A Legacy in Progress’ campaign positioned PLT as more premium and refined, moving away from the ultra-budget fast fashion model that had defined it for years.
Tesco’s Pancake Day Posters Got a Flip – Literally
For Pancake Day, Tesco and BBH London turned a simple, clever idea into a national campaign – flipping Tesco’s posters upside down.
The campaign played on the flipping motion of pancakes, creating a visual that was impossible to miss. The move was a small but effective way to stand out, proving that creativity doesn’t always require a huge production.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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