Did You See That?
Catch up on last week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
Whiskas celebrated feline happiness with a playful, omnichannel campaign that highlighted the pure joy and satisfaction cats experienced at mealtime. Matalan teamed up with Mr Motivator to encourage parents to get moving, making fitness more accessible and fun. Tesco put food at the heart of its latest campaign, reinforcing its role in bringing people together over great meals.
Here’s what caught our eye…
Whiskas Celebrated the Joy of Mealtime
Whiskas launched a global campaign designed to capture the happiness and contentment that cats felt when they tucked into their favourite meals.
With a mix of heartwarming storytelling and playful visuals, the campaign highlighted the bond between cats and their owners, reinforcing Whiskas as a brand that truly understood feline needs. From TV spots to social media activations, Whiskas ensured that mealtime moments were celebrated in full.
Matalan and Mr Motivator Got Families Moving
Matalan brought fitness into the spotlight with the help of a familiar face – Mr Motivator. The brand’s campaign encouraged parents to find moments for movement in their busy lives, making exercise more accessible and fun for the whole family.
With practical tips and motivational content, Matalan positioned itself as more than just a clothing retailer – it became a lifestyle brand that supported families in their everyday routines.
Tesco Showcased the Power of Food
Tesco’s campaign took a heartwarming approach to storytelling, showing how food played a central role in bringing people together.
With a focus on real-life moments, from family dinners to impromptu get-togethers, the campaign highlighted the emotional and cultural significance of food, reinforcing Tesco’s place as a brand that understood and supported its customers’ everyday needs.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!