Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Charity Women’s Health Hope spotlighted NHS wait times with the world’s first “Pain-a-thon,” Peppa Pig announced a new baby on the way (with a big reveal coming soon!), and Lucozade Alert teamed up with Anthony Joshua for a punchy new campaign.
Here’s what caught our eye this week…
Charity Women’s Health Hope Launched the First-Ever Pain-a-thon
Charity Women’s Health Hope highlighted the long NHS wait times faced by women in the UK by launching the world’s first “Pain-a-thon.”
Created in collaboration with creative agency Fold7, the initiative drew a powerful comparison between the endurance of running 26 miles and the relentless wait British women often endured while living with constant pain.
Peppa Pig’s New Baby News
A few weeks ago, it was announced that Mummy Pig, Peppa’s mum, is expecting her third piglet.
It has now been confirmed that Peppa and George’s new sibling will be a girl.
Fans will have to wait until the autumn to meet the newest family member on screen, but a special gender reveal episode will premiere on YouTube on Saturday, 3 May.
An hour-long special featuring ten brand new episodes is also set to air at the end of May.
Lucozade Alert Partnered with Anthony Joshua for a New Campaign
Lucozade Alert partnered with British boxer Anthony Joshua to release a special edition of its Mango Peachade Zero Sugar drink.
The campaign was led by the brand’s social media agency, We Are Social Sport.
The main advert contrasted Joshua’s energetic ring walk with the struggles of a tired office worker, showing the worker re-energising after drinking the ‘Anthony Edition’ of Lucozade Alert.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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