Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Jaguar Land Rover ended a long-running agency relationship, Lipton brought sunshine to soft drinks with a bold new brand platform, and Asics introduced an unexpected ambassador to champion movement and mental health.
Here’s what caught our eye this week…
Jaguar Land Rover Ended 27-Year Creative Partnership
Jaguar Land Rover decided to replace its creative agency following backlash over Jaguar’s ‘Live Vivid’ campaign.
The move brought an end to a 27-year relationship with Spark44, now part of Accenture Song, which had led the recent rebrand and high-profile campaign designed to reposition Jaguar as a more expressive, emotionally driven luxury brand.
The Live Vivid campaign faced criticism. The creative direction failed to resonate, prompting JLR to seek a new agency.
Lipton Unveiled ‘Tea Changes Everything’ in Major Brand Refresh
Lipton Ice Tea launched a bold new brand platform under the banner “Tea Changes Everything,” designed to spark a sense of uplift and positivity.
The campaign marked the brand’s most significant marketing investment in over a decade.
Created in partnership with London agency Adam&EveDDB, the work centred around a visually rich and wildly imaginative film, echoing the energy and flair of Disney’s Pirates of the Caribbean.
Asics Welcomed a Furry New Ambassador to Promote Movement
Asics named Felix the Samoyed as its latest ambassador, highlighting the mental health benefits of exercising with a dog.
Backed by research from King’s College London, the brand found that dog owners were significantly more active and reported improved moods.
As part of the campaign, Asics invited the public to nominate their own dogs for its Mind’s Best Friend ambassador programme.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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