Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Lynx Africa caused a stir after being “discontinued” for a dramatic 24 hours, only to reveal a packaging update and reassure fans that the scent remains unchanged. Walkers and Heinz sparked a wave of speculation with a mysterious teaser campaign, hinting at the return of a much-loved flavour. Sure turned heads (and noses) with interactive ‘sniffable’ billboards across London, taking experiential marketing to a whole new level.
Here’s what caught our eye this week…
Lynx Africa Was “Discontinued” for a Whole 24 Hours
Lynx sparked confusion and panic online after announcing that Lynx Africa had been discontinued – only for fans to find out it was all part of a packaging update.
The campaign stirred up a frenzy across social media, with nostalgic users mourning the supposed loss of the iconic scent.
In the end, it was the same scent, just a fresh new look. Crisis averted. Christmas is safe.
Walkers and Heinz Teased a Mystery Collaboration
Walkers joined forces with Heinz once again, teasing a potential comeback of a fan-favourite flavour through mysterious digital billboards and cryptic social posts.
The campaign featured Walker’s classic crisp with a subtle hint of sauce, sparking speculation and excitement online.
With a bold yet minimal design and no official confirmation, the teaser tapped into curiosity and nostalgia, fuelling conversations across platforms.
Sure Launched Sniffable Billboards in London
Sure took out-of-home advertising to a whole new level with interactive ‘sniffable’ billboards placed across London.
The unconventional campaign stopped passers-by in their tracks – literally – with scented panels that brought the product to life in an unexpected way.
By blending sensory engagement with clever placement, Sure turned a simple outdoor ad into a multisensory brand experience.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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