Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Macmillan Cancer Support reaffirmed its commitment to personalised care with a powerful new campaign, Peperami brought boldness back to snacking with its signature humour, and British Gas unveiled a charming rebrand centred around comfort, warmth, and everyday peace of mind.
Here’s what caught our eye this week…
Macmillan Cancer Support Championed Fair Cancer Care
Macmillan Cancer Support unveiled a powerful new campaign focused on delivering personalised support for people living with cancer.
Created with AMV BBDO, the work built on the charity’s ‘Whatever it takes’ platform and reinforced Macmillan’s message: while cancer may not be fair, cancer care can be.
The campaign highlighted the charity’s commitment to making that belief a reality through practical, human-centred support.
Peperami Brought Back ‘The Animal’ to Fight Blandness
Peperami returned to screens with a bold new campaign introducing its Chicken Tikka Skewers.
Developed by Fearless Union, the ad featured ‘The Animal’ in a dynamic stop-motion spot.
Set in a lifeless cardboard kitchen, the film followed a man enduring a bland snack, until The Animal crashed through the scene, ready to wipe out flavourless food for good.
British Gas Introduced ‘The Things’ in New Brand Direction
British Gas launched a refreshed brand platform, fronted by a cast of fluffy mascots called ‘The Things’.
Designed to embody warmth, comfort, and reassurance, the characters featured in a 60-second hero ad brought the new direction to life.
Created by T&Pm, the ‘Take care of things’ platform positioned British Gas as a calming, reliable presence in UK homes.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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