Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Aldi handed the spotlight to a 12-year-old in a playful new Easter campaign. Philips Avent partnered with Strictly’s Oti Mabuse to support new mums across the UK. Netflix brought Black Mirror back with a mind-bending launch that blurred the line between fiction and reality.
Here’s what caught our eye this week…
Aldi Spotlighted a Young Creative in a Playful Easter Campaign
Aldi launched a charming new Easter campaign with a 12-year-old girl’s imagination at its heart.
Created in partnership with communications agency Clarion, the campaign celebrated the winner of Aldi’s ‘Design an Easter Egg’ competition, offering one young artist the chance to become the face of the supermarket’s 2025 Easter celebration.
The feel-good campaign brought creativity, community, and childhood wonder together in a fresh way that stood out this season.
Philips Avent Teamed Up with Oti Mabuse to Support New Mums
Philips Avent rolled out a heartfelt campaign in collaboration with Strictly Come Dancing star Oti Mabuse, aimed at supporting new mums through the early stages of motherhood.
Titled ‘Share the Care’, the campaign introduced branded benches across the UK where mums could pause, recharge, and feel seen.
With a strong emotional pull and real-world impact, the initiative reinforced the brand’s belief that raising a child truly takes a village.
Netflix Launched a Mind-Bending Campaign for Black Mirror
Netflix leaned all the way into the surreal with the return of Black Mirror, launching a campaign that blurred the line between fiction and reality.
Partnering with Dentsu, the streamer created TCKR Systems, a fake tech brand from the show’s universe and used it as the front for a marketing rollout with no logos, no context, and no obvious clues.
From eerie digital billboards to immersive experiences, the campaign invited audiences to question everything: is this real, or is it Black Mirror?
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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