Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Zendaya fronted a futuristic, fashion-meets-performance campaign with On. Wicked brought theatre to the Tube with a glowing OOH takeover on the Elizabeth line and Taco Bell turned heads (literally) with a bold, buzz-worthy haircut challenge to launch their new Chicken Nachos.
Here’s what caught our eye this week…
Zendaya Led an Intergalactic Fashion Campaign with On
Zendaya fronted a bold new campaign with footwear brand On, stepping into a futuristic, full-on fashion fantasy.
Titled “Zone Dreamers,” the campaign explored what it means to move beyond physical and mental limits, with Zendaya leading the way through a dreamlike, intergalactic visual world that blurred the lines between sport and style.
Fearless, imaginative, and unlike anything else in the category, it was a powerful reminder that performance is as much about mindset as movement.
Wicked Transformed the Elizabeth Line with a Magical Outdoor Takeover
The iconic musical Wicked teamed up with media giant Global for a high-impact outdoor campaign across key stops on London’s Elizabeth line.
Over 50 posters, including at Bond Street, Farringdon, Liverpool Street, and Tottenham Court Road, were reimagined with glowing green frames, bringing the show’s signature colour and theatrical magic to daily commuters.
Still running strong at the Apollo Victoria Theatre since 2006, Wicked’s latest campaign was a smart blend of storytelling and citywide spectacle.
Taco Bell Invited the Bold to Try a Nacho-Inspired Haircut
Taco Bell challenged fans to take boldness to a new level in a playful, social-first campaign celebrating the launch of their Chicken Nachos.
Created with Publicis London, the brand introduced the “nacho chop”, a triangular haircut inspired by the snack itself, encouraging customers to show up hungry and brave.
The result? A fun, quirky activation that served a serious personality and gave Taco Bell’s menu a bold, unexpected twist.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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