Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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PETA made headlines with a bold new campaign about the digestive benefits of a vegan lifestyle. Waitrose gave Easter a grown-up twist with the help of Mo Gilligan, and Under Armour signed football star Achraf Hakimi in a move to expand its global influence.
Here’s what caught our eye this week…
PETA Launched a Bold Vegan Campaign Focused on Gut Health
Animal rights organisation PETA unveiled a striking new campaign this week, highlighting the digestive health benefits of switching to a plant-based lifestyle.
Using bold visuals and attention-grabbing messaging, the campaign aimed to start conversations and challenge perceptions about what it means to eat for wellness.
By linking veganism to gut health, PETA cleverly connected their ethical mission with a rising consumer focus on personal health and well-being.
Waitrose Gave Easter a Grown-Up Glow-Up
Waitrose put a modern spin on Easter this year with a campaign that leaned into humour, indulgence, and a touch of celebrity.
Fronted by comedian Mo Gilligan, the campaign showcased Waitrose’s premium chocolate egg range in a playful but polished way.
Designed to appeal to adults looking to treat themselves over the long weekend, it was a fun twist on Easter that elevated the supermarket’s luxe positioning.
Under Armour Welcomed Achraf Hakimi as Its Newest Ambassador
American sportswear giant Under Armour added Paris Saint-Germain and Morocco footballer Achraf Hakimi to its roster of ambassadors this week.
The brand said the partnership was part of a wider push to strengthen its presence in international football and reach a new generation of sports fans.
With Hakimi’s rising star and global appeal, it’s a strategic move that adds energy and relevance to the Under Armour name.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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