Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Little Moons turned everyday moments into mochi magic, M&S captured the joy of summer with a style-first campaign, and Specsavers honoured the nation’s unseen carers through powerful storytelling.
Here’s what caught our eye this week…
Little Moons Made Mochi the Star of Snacking
Little Moons launched a playful summer campaign that positioned mochi as the go-to choice for everyday indulgence.
Developed in partnership with creative teams from P.W, SMOJ, and Another Production, the campaign highlighted those everyday “just because” snacking moments, whether it’s post-bedtime peace or a reward after the washing up.
The work aimed to build an emotional connection while carving out a unique space for mochi in the competitive snacking category.
M&S Bottled the Joy of Summer with a New Style-Forward Campaign
Marks & Spencer unveiled a high-energy campaign that celebrated the little moments that make summer unforgettable.
Crafted by agency Mother and soundtracked by Blink-182’s ‘All the Small Things’, the spot delivered an upbeat montage of holiday scenes, from stepping off the plane to that first dip in the pool.
It doubled as a showcase for the high-street retailer’s Summer 2025 fashion collection, reinforcing its position as a leading destination for relaxed yet elevated seasonal style.
Specsavers Paid Tribute to the Nation’s Unseen Carers
Specsavers launched a moving new campaign honouring the contributions of the UK’s unpaid carers through the power of portraiture.
Created with PR agency Golin, the initiative featured ‘The Most Valuable Portrait’, a painting of carer Jaycee La Bouche by artist Colin Davidson, given a symbolic value of £184 billion to represent the economic impact of unpaid care.
The campaign blended emotional storytelling with purpose-led branding, aligning Specsavers with real-world empathy and national recognition.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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