Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
To get the weekly marketing updates straight to your inbox, sign up for our newsletter here.
Sweaty Betty celebrated body confidence, Legoland built excitement around the power of play, and Heineken leaned into football rituals with the help of Virgil Van Dijk and Jill Scott.
Here’s what caught our eye this week…
Sweaty Betty Encouraged Women to ‘Wear the Damn Shorts’
Activewear brand Sweaty Betty launched a bold new campaign encouraging women to feel confident in their bodies and wear shorts proudly this summer.
Developed by a predominantly female team at creative agency Havas London, Wear the Damn Shorts marked the brand’s first campaign focused on women’s legs. It aimed to challenge body image taboos and embrace natural imperfections.
The campaign followed research showing that 67% of women said their body negatively impacted their self-esteem, while only 18% reported a positive effect.
Legoland Announced New Lego Festival Ahead of World Day of Play
Legoland revealed plans for a brand-new Lego Festival in partnership with the Lego Group, set to coincide with UNESCO’s International World Day of Play on 11 June.
The festival will take place across seven global Legoland parks, including those in the UK, US, Denmark, Germany, and South Korea.
Developed by TBWA\MCR and commissioned by Merlin Entertainments, the campaign highlighted the importance of shared play. Research from the Lego Group showed that one in five families never play together, revealing a growing play gap among children.
Heineken Spotlighted Football Superstitions in New Campaign
Heineken tapped into the matchday rituals of football fans in a new campaign starring Liverpool and Netherlands captain Virgil Van Dijk and former England midfielder Jill Scott.
Part of the brand’s long-standing partnership with the UEFA Champions League, the campaign was based on insight that nearly half of fans follow a specific ritual before matches, and many believe it actually impacts the result.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
Want all the latest campaigns and creative insights delivered straight to your inbox? Sign up for our marketing newsletter below.
SIGN UP