The Sauce – 01/10/2024

Welcome to ‘The Sauce’ – your weekly dollop of marketing news.

By Ashleigh Morris, our Content and Comms Lead.

Welcome to ‘The Sauce’ – your free-to-access weekly newsletter for all of the latest marketing and brand news that you need to know.

In this week’s round-up we find that just over half of B2B brands are truly distinctive, we take a look at the view of marketing effectiveness in wider businesses, and we serve up Hellmann’s saucy stunt for London Fashion Week.

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Only Half of B2B Brands Are Truly Distinctive

Does your brand stand out with distinctive branding and creative?

Research from Berkeley Communications Group shows that just 51% of B2B brands are considered ‘truly distinctive’ by B2B decision-makers.

And with 86% of those key decision-makers saying that branding is extremely impactful on their purchase decision, brands could be missing out on vital sales.

Ready to re-brand? Email our Strategy Director James Keith on james@awesomesaucemarketing.co.uk to find out how we could help.

Just 51% of B2B brands are considered ‘truly distinctive’ by B2B decision-makers.

42% of Businesses View Marketing as an Expense Rather Than an Investment

How is marketing viewed in your business? Research from Gartner shows that 42% of CMOs say that marketing is viewed as an expense rather than an investment.

So, is the wider business appreciating why you do what you do? Well just over half said they’ve managed to prove the value of their marketing efforts in meeting business objectives.

The most likely to question marketing’s value was said to be the CFO… that’s right – the one who controls the purse strings!

Time to smash those KPIs ready for next year’s budget? Drop us a message to find out how we can help nail your strategy.

The most likely to question marketing’s value? The CFO… that’s right – the one who controls the purse strings!

Pack Your Bags, and Your Hellmann’s!

We love a saucy story, so our campaign of the week comes from Hellmann’s.

The brand tapped into London Fashion Week to announce the launch of the ‘Margaret’ bag in collaboration with award-winning fashion brand Chopova Lowena, designed with Ogilvy UK.

Named after co-founder Margaret Hellmann, the bag features sophisticated pockets for the iconic Hellmann’s jar, paired with a timeless Victorian spoon.

Quirky, timely and with a nod to the brand’s heritage – it’s a yes from the team of snackers at Awesomesauce!

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Contact us on hello@awesomesaucemarketing.co.uk to find out how we can support your business with a client-centred marketing approach.

You can check out previous editions of ‘The Sauce’ here.

Brought to you by Awesomesauce Marketing – a full-service marketing agency serving UK and international clients.