The Sauce – 27/08/2024

Welcome to ‘The Sauce’ – your weekly dollop of marketing news.

By Ashleigh Morris, our Content and Comms Lead.

Welcome to the first edition of our new-look ‘The Sauce’ newsletter.

If you’re familiar with The Sauce you’ll notice some changes this week – and we’d love to get your feedback.

We’ll be bringing you even more of the latest marketing and brand stories that you need to know – now in a bite-sized format for busy marketers on the go.

Check out the Awesomesauce Marketing LinkedIn page to get The Sauce straight to your inbox every week.

 

Cheeky! Malibu Launches Ad With Tom Daley

Did you see the latest ad from Malibu?

The rum-based tipple has partnered with Olympic diving legend Tom Daley to raise awareness of the dangers of drinking near water and the risk of drowning.

Their saucy ‘Don’t Drink and Dive’ campaign features Daley enjoying a Malibu in the sunshine with Rupert Holmes’ ‘Escape (The Piña Colada Song)’ playing in the background, before stripping off to a pair of knitted trunks and having second thoughts as the ad reveals the shocking stat that 1 in 4 UK drownings involve alcohol.

The ad supports the Royal Life Saving Society and was created by Wieden+Kennedy London.

A cheeky ad to convey an important message? It’s a thumbs up from us.

 

Global Ad Spend Set to Reach £762 Billion in 2024

Global ad spend is set to reach a new high of £762 billion (US$ 1 trillion) in 2024, according to research from WARC.

The study also found that Amazon, Google and Meta are expected to take a share of up to 44% of this spend!

The forecast shows marketers are responding to increasing consumer confidence and are willing to invest to increase their market share in a competitive environment.

Retail media, social media and search look to lead digital growth, accounting for over 85% of online spend.

Is it time to revisit that budget and up your marketing spend for the rest of the year?

Retail media, social media and search look to lead digital growth, accounting for over 85% of online spend.

Beetlejuice Beetlejuice!

Fanta and Warner Bros. Pictures have come together to form a global partnership ahead of the release of Tim Burton’s Beetlejuice Beetlejuice sequel – debuting in cinemas on 6th September.

The limited-edition Fanta cans and bottles will feature the Beetlejuice Beetlejuice characters across the full Fanta range and form the brand’s Halloween campaign. The collab also offers Fanta customers the chance to win tickets to see the film.

The campaign ‘Summon What You Wanta’ aims to offer Gen Z the opportunity to define Halloween on their own terms through immersive experiences.

Keep your eyes peeled for virtual and in-person experiences over the coming weeks.

 

Are You Ready for the Christmas Trade-up?

I know, I know, it’s only August… but bear with us, and we promise we won’t blast Mariah quite yet.

Research from the Mail Metro Media and Trajectory’s ‘Retail at Christmas’ research found that 33% of UK consumers plan to ‘trade up’ the quality of their food and drink purchases this Christmas, while 28% say they will ‘trade up’ the retailer they spend with.

With the final summer bank holiday of the year passing and the schools going back, is it time to start planning that Christmas campaign?

28% say they will ‘trade up’ the retailer they spend with… is it time to start planning that Christmas campaign?

Happy 4th Birthday Awesomesauce!

And finally, in case you missed the biggest story from the past week… Awesomesauce Marketing turned four!!! Where has the time gone?!

It’s been a whirlwind of a journey so far, and we’ve loved (almost!) every minute.

We’re incredibly grateful for the amazing clients we’ve worked with over the past four years… we’ve worked on incredible projects, new websites, innovative campaigns, awesome rebrands and more. Thanks for trusting us, especially in those early months – without you we wouldn’t be here.

And our team isn’t so bad either! A huge thanks to everyone we’ve worked with – employees, freelancers, other agencies… It wouldn’t be possible without the input you’ve all had. An extra special shout out must go to our founders James Keith and Mark Boyles for their awesome vision.

It’s been an amazing four years and we are so excited for the years ahead as we continue to grow Awesomesauce…

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Contact us on hello@awesomesaucemarketing.co.uk to find out how we can support your business with a client-centred marketing approach.

You can check out previous editions of ‘The Sauce’ here. 

Brought to you by Awesomesauce Marketing – a full-service marketing agency serving UK and international clients.