Did You See That?
Catch up on this week’s latest campaigns, creative moves, and marketing moments you might have missed. From standout collaborations to bold strategies, we’re rounding up everything you need to know to stay in the loop.
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Weetabix championed sporting heroes in an inspiring new campaign, Müller gave its Bliss range a luxury twist, and West Ham United partnered with BrewDog to bring bold brews to matchdays.
Here’s what caught our eye this week…
Weetabix Spotlighted Sporting Legends in New Uplifting Campaign
Weetabix launched a new campaign fronted by some of the UK’s most celebrated athletes, Sir Mo Farah, Dame Jessica Ennis-Hill, Ade Adepitan MBE, and Leah Williamson OBE.
Each star shared personal stories of triumph both on and off the field, in a bid to inspire others navigating life’s everyday challenges.
Created by agency Zeal, the campaign was designed to strike a chord with over-45s, blending motivation with a touch of nostalgia.
Müller Bliss Got a Luxury Makeover
Yoghurt brand Müller returned to the spotlight with a new campaign positioning its Bliss range as an “everyday luxury.”
Devised by creative agency VCCP, it marked the brand’s first major push for Bliss since 2015.
The campaign playfully mimicked high-end fashion and fragrance adverts, featuring rich product shots and hilariously dramatic online reviews from real customers.
West Ham & BrewDog Teamed Up in a Multi-Year Pour
West Ham United revealed Scottish brewery BrewDog as its new official beer partner, announcing a multi-year deal with a grassroots twist.
To kick things off, BrewDog and former footballer Neil ‘Razor’ Ruddock will donate football kits to community clubs across East London and Essex, the Hammers’ heartland.
From August, fans at the Olympic Stadium can expect a full BrewDog lineup on matchdays, including Lost Lager, Punk IPA, Hazy Jane, and alcohol-free alternatives.
That’s a wrap for this week!
It’s always exciting to see how brands are getting creative and finding new ways to connect with their audiences. From clever storytelling to standout collaborations, these campaigns remind us why marketing is never boring.
We’ll be back next week with more campaigns worth talking about. See you then!
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