Let’s dip in
Where do I start? My love of this sauce has now spanned a few decades (unfortunately, I am that old) and no other mayo quite compares. I must admit, there have been occasions when my attention has wandered elsewhere, but it’s usually only out of desperation. I always go back, just full of remorse and guilt.
Why wouldn’t I?
It’s the perfect condiment, which can be paired with anything. And I do. I literally pair it with everything. In fact, I’ve been known to forego Tommy K or brown sauce on a sausage sandwich in favour of this unlikely breakfast bap and sauce combination. You could even say that this mayo isn’t just a condiment. It’s a tasty treat in its own right; perfectly suitable for spooning straight out of the jar. No? Too far?
It’s also incredibly versatile. The possibilities really are endless: slap it on a salad, pair it with a pizza, spread it on a sandwich; fish finger sandwiches, lather it on thick, yes that’s it, all over…hmmm…wait…I’m salivating…back in ten…need a mayo sarnie.
It’s the perfect condiment, which can be paired with anything. And I do. I literally pair it with everything.
It’s all in the taste
Right, sorted. Where were we?
It’s creamy, dreamy, and balanced. There’s no tangy after taste or hint of some obscure ingredient. Hellman’s keeps it real; made simply with free range eggs and sustainably sourced oils. Yes. It’s also sustainable. By choosing Hellman’s, you’re essentially helping the environment.
In closing, let me stress that I am in no way connected to Hellman’s. I am not a brand ambassador (not yet anyway…hit me up Hellman’s and let’s talk free samples) but your fridge shelves deserve the BEST. You deserve the BEST. Throw out those own-brand equivalents and keep it REAL.
Team verdict
So, apparently, it isn’t all about me; I asked our two co-founders James and Mark to give their opinion on the magic of Hellman’s mayo.
We started with branding; redesigned in 2017, the simple deli-style label is reminiscent of the brand’s New York deli roots from the early 20th century. It looks authentic, nostalgic, and compelling.
We then began tasting.
James (as I anticipated) was a fan too; with a culinary palette as broad as his, I wasn’t too surprised. Mark on the other hand began making faces of disgust even before giving it a go. ‘I’ve never liked it’, he said before gingerly dipping in a teaspoon and scooping out the smallest amount. NEVER LIKED MAYO? How is that even possible? I am not sure what is going on here, but our future friendship has definitely been jeopardised. As expected, he all but spits it out and quickly reaches for a glass of water to swill away any remnants. Definitely not a fan.
Is it an AWESOMESAUCE
YES. First prize as far as I am concerned.
How can it not be? At 100 years old, this sauce has stood the test of time. It’s globally recognised and incredibly versatile. A definite awesomesauce winner.
